Build with AI: Idea → Launch is happening This Saturday

🎁Build and Ship in a Live Workshop. Learn Amazon Working Backwards, Kiro specs. We ship together. Without perfectionism nor fear.

TLDR

Most of us are not stuck because we lack AI tools. Perfectionism, fear, and no accountability turn every side project into “someday.” This Saturday, June 13 I am running a 2-hour online workshop where you ship something real—from idea to a live URL—with Amazon’s Working Backwards validation, Kiro specs, and hands-on support. Berlin already proved it works.

Update (6/20): Komal Jadhav won the buildathon! See the details of her project here. :)
Update (6/14): The workshop happened and in just 2h we even watched demos!
If you want to join to future events, subscribe. You can already join to the next event: Free AI Accountability Session where we talk about what AI tools are actually saving time, what looked promising but flopped, and what workflows are genuinely changing how we work. Reserve your spot here.

Keep reading to learn how stop thinking and start building.

Hi! 🙋🏻‍♀️ Last week in Berlin I ran the first Build with AI: Idea → Launch workshop in w3hub. Two hours. Real people. Real problems. Real products shipped before we left the room.
The winner was hearTTales by Komal Jadhav (non-tech builder), who built an AI-powered storytelling platform for children. A working prototype, shipped live.

That feeling, I made a real thing today, is what WonderLead is for.

What You’ll Learn:

💡 Why most people never ship (and why it is rarely a skills problem)

💡 How WonderLead helps with perfectionism, fear, and accountability in the AI era

💡 The five-step framework for shipping and thriving.

💡 How Working Backwards avoids you building the wrong thing

💡 What Berlin proved, and how to join the online edition this weekend

Why We Collect Tools But Never Ship

Here is what I see in our community calls, in DMs, and honestly in my own calendar sometimes.

We watch the tutorial. We save the thread. We open Kiro, Cursor, or Claude on Sunday night. Then Monday arrives, and the tab stays open for three weeks.

Researchers call part of this the intention–action gap: we know what we want to do, but we don’t do it. Usually because our bias to present rewards, lack of planning, and friction. Plus nothing pulls us across the line.

In practice, three forces show up again and again:

1. Perfectionism: “It is not ready yet.” So we polish the idea instead of shipping a version someone could actually use.

2. Fear: Fear of looking foolish. Fear that AI made it “not really ours.” Fear that a senior engineer would tear it apart. I have felt this at AWS too. The tools did not remove it. Structure and team support did.

3. No accountability: No deadline. No one waiting. No gentle pressure to mark it done.

WonderLead exists to close that gap over time: self-awareness, daily practice, community, tools like RePLAN and our support so you know where you stand and where you want to go instead of guessing.

This workshop is the compressed version for builders. Two hours. One live product. A room where shipping is the default.

What Happens in Build with AI - Idea → Launch

This Saturday, I am running the online edition of the workshop Idea → Launch. Open to anyone. Two hours on Zoom. Hands-on from start to finish.

WonderLead helps tech professionals adapt, build, and thrive with emotional intelligence and intention in the AI era. When we follow the system, even in small daily steps, we move toward the vision we chose. Saturday is one big step.

The framework:

1. Learn: the AI-native workflow strong builders actually use

2. Discover: find and validate your chosen problem working backwards

3. Plan: turn it into a spec with Kiro IDE (the spec-first approach I use at AWS)

4. Build: prototype live with your favorite AI coding agents

5. Launch: deploy, demo, and compete for prizes worth €1,500.

The same WonderLead framework we use to thrive. Discover → Plan → Execute → Thrive. In this workshop you will launch in order to thrive.

No experience required. There are no-code paths if you are not a developer. I have watched people with zero coding background leave with a working, deployed product. That happens when we remove friction, add a deadline, and put you in a room where everyone is building.

How the workshop meets you where you are stuck:

Perfectionism gets a hard stop when you share the deadline. V1 is the goal.
Fear gets smaller when there is someone in the room who has launched at scale and helped non-developers ship before.
Accountability is met when building along side people and there are prizes for the best.

You will leave with a real product.
Something that did not exist that morning, built by you, and live.

We Start From the Customer

At Amazon we do not open with “what cool thing can we build?”.

We start with the customer and work backwards.

Who is struggling? What would make their life meaningfully better? What must be true before we write a line of code?

That is Working Backwards: sharp problem definition, then execution. It is the discipline that keeps AI from becoming expensive autocomplete and burning tokens.

In the workshop, Discover and Plan are where we do this. We validate first. Then we write a spec your agents can execute, instead of guessing our way into a prototype nobody needs.

If you have been stuck in “AI tutorial mode,” this is the bridge to builder mode.

What worked in Berlin

👉 Meet hearTTales, Berlin workshop winner

Testimonials

Komal Dhondiram Jadhav: “Overall, I found the buildathon very well structured, practical, and motivating. It pushed us to move quickly from ideas to execution, which made the experience both challenging and rewarding.”

Bhavya Tripathi: “I went there blank, got an idea, build it and I have more confidence then before.”

Linda Krueger: “It reframed how I think about working with AI entirely. Most people (including me, before this) just throw prompts at the AI. You prompt. You hope. You tweak. Spec-driven development flips that.” —One week later: “Spec development reframed the work for me: less time prompting, more time deciding. The spec is where the real engineering lives now.”

The Berlin cohort proved the format works. Saturday is your turn.

🎁 For WonderLead subscribers: 75% off

You are already on this journey with me, so you get the deepest discount.

Use code WL_SUBSCRIBER at checkout for 75% off registration. First 5 only.

Everyone else can still use WONDERLEAD for 50% off.

👉 Register for June 13

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We should not navigate the AI era alone. Saturday is a chance to build something real together, and you are the one shipping.

Bhavya went in blank and left with more confidence than before. That is the outcome I care about more than any prize. If fear or perfectionism has been your blocker, this is the invitation. If you know someone in that stage, share this post now.